A revival of an iconic print magazine may seem like an unlikely gamble, but for Spin, the pioneering music brand from the 1980s, betting on a second life with its founder at the helm could be the key to regaining its former glory.

After abruptly killing its print edition in 2012, Spin drifted for years, changing owners and losing its once-distinctive voice as a champion of alternative music and counterculture. Now, the magazine is staging an improbable comeback, set to release its first print issue in over a decade on August 29th under the editorial leadership of none other than Bob Guccione Jr. – the visionary who started it all back in 1985.

For Guccione Jr., who sold the magazine in 1997, the opportunity to revive his creation is both a personal and professional mission. “Spin has to be the best it can be,” he told Axios. “I created this relaunch issue, so I want to make sure it has the tone and sharpness that I’m looking for.”

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